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About us

Bodywise Underwear - helping women around the world find a comfortable wirefree bra.

Focused on comfort, style and customer service, Bodywise Underwear is a small Australian business success story.

Bodywise Underwear is the best choice for women who want bras without underwire. Simple, comfortable, everyday bras in cotton and light microfibre fabrics that you don’t want to rip off the minute you get home.

Founded in 1994, Bodywise Underwear's mission is to provide women of all shapes and sizes with comfortable, wire-free, affordable, attractive, quality underwear.

We also stock the Anita brand from Europe in everyday, maternity and sports bras. The Anita Care Range is designed with breast form pockets and is suitable for women post-surgery.

Bodywise Underwear not only manufactures its own designs, but determines the cycle – from raw materials to end garment, the types of fabrics used, production control in Fiji, Australia and New Zealand and markets directly to the wearer via internet, phone and mail order.

Like slippers in a world of stilettos.